Some music videos have a mixture involving animation that is edited in, this creates creativity and entertainment in the video.
Kanye West ft. T-Pain - Good Life:
Mixture
Where there is the musician playing as well as a narrative story line occurring and the camera cuts between the two.
The Veronicas - Untouched
Performance
Where the band/artist is playing the song throughout the video.Lily Allen - Not fair
Cameo
Where someone famous or from the same music label features in the narrative or music video.
Marina and the Diamonds ft. Charli XCX - Just Desserts
Where the song involves a narrative and so the words and meaning of the song is acted out in some way.
Sia - Titanium
Concept
Concept videos are based around a single idea or concept and are usually unusual or obscure, even surreal for an audience. The unusual content is an attraction to many consumers, which draws them in.
Die Antwoord - I FINK U FREEKY
These are the most common genres of popular music videos however hybrids can be made along with more niche styles.
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