Andrew Goodwin, in Dancing in the Distraction Factory (1922, Routledge), has identified the following features of music videos:
- Music Videos demonstrate genre characteristics (eg stage performance in metal video, dance routine for boy/girl band).
- There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
- There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
- The demands of the record label will include the need for lots of close-ups of the artist and the artist many develop motifs which recur across their work (a visual style).
- There is frequently reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
- There is often intertextual reference (to films, TV programmes, other music videos, etc)
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