This following magazine advert by the Maccabees in promotion of their album 'Given To The Wild' is probably one of my favorite magazine advertisements based purely on the fact the entire advert evolves completely around the design of the album itself.
Yet again the exact same image form the album cover has been used, however just magnified. This emphasises just how important this is not only to the album itself but to the promotion of its sales, as if this image is not good enough then it will not be recognisable as an icon to symbolise a band or the album itself. The Maccabees have purposely used their album artwork here like previous adverts to create a symbolic presentation around this distinctive image. This distinctive image is what has to represent their album. Therefore they have also used the exact sane two fonts that have been also used on the album cover. This is to create a theme the resembles the album. A mixture of two fonts, one serif and one sans serif. The only use of sans serif font is the name of the band; Maccabees which is capitalised and centralised in the advert however placed at the top of the page in a 3 column/3 row by letter scenario, almost like a logo or brand of the band. The reason it is placed at the top of the page is because in the center of the page and album cover is the focus of advert, which is a bee hive. Therefore linking to their name. The name is purposely in sans serif to create a logo and to give a bold entrance at the top with the white font against the light blue background of the sky.
The photographic album artwork has a great contrast in colour which attracts attention and stands out to the viewer as well as complimenting the font and feel of the advert and album well. The bold difference between the top of the photograph and the bottom with the obvious line split in the middle of the page creates a divide, almost as the top and bottom are separate parts. This is then used to advantage as the top part just consists of the bold logo of the band name and the at the bottom below the beehive all the information in serif font is placed. This is also contrasted against a a darker colour at the bottom therefore we are incline to see the band name first due to the brighter colour, as we are incline to look to the light as humans. Therefore we then read down the page and see the rest of the information which is presented more elegantly and in a feminist way, which for male band would be a modern indie and more independent style to break away from the mainstream.
The bottom of the page information consists of the album title just below so the next thing we would see in slightly larger font than the information below. Then just below this a slight thin line and then the date of the release in a slightly smaller size. This being rigtht below the title of the band shows the order in importance which is then presented in size also. The line resembles the information then about the album. Below this is then just a single quote about the album by one big well respected magazine: NME. This is presented in the exact same way just below in slightly smaller size and the same serif font. However the record label and website are not centralised and in fact in the two corners at the bottom of the page. I think this is better and more professional design for the synergy used. As not everyone is interesting in this and therefore stereotypically in design website and contact information is based in the corners, away form the real art to stop it from taking the audience away from the message or the focus.
To me this magazine advert is a great example of a successful advert that meets all the needs well and promotes the release of their album well by coordinating within their album theme.
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